what’s with the little hats?

We started putting little hats on our smoothies back in 2010, donating 30c to Age Action for every behatted bottle sold.

These woolly masterpieces are knitted and crocheted by thousands of legendary volunteers. They sent us almost 100,000 little hats for last year’s Big Knit, bringing our total raised for Age Action over the years to just over €200,000. Jaw dropping stuff?

Hats will be back on bottles in 2022, and we’d love to raise more for Age Action more than ever. Anyone can get involved, whether you’re a pro or a novice. 

If you’ve ever made a hat, or bought a hat, thanks very much. You’re a total gem.


What do I do with my little hat now?

You’ve been to the shop. You’ve bought a smoothie with a little hat. You’ve basked in the warm glow of helping Age Action. You’ve drunk your smoothie. You’ve tried wearing the little hat. You’ve realised it’s not quite the right size. Now what?

We’ve seen little hats used for all sorts of things, from desk ornaments to bunting, gear stick warmers to Christmas tree decorations. They’ve been modelled by all sorts of action figures, not to mention animals great and small, from gerbils and guinea pigs to lizards and African snails.

If you feel it’s time for you and your hat to part ways, we’d love you to send it back to us, so it can go on another smoothie next year and raise even more money for Age Action. Returning a hat is free and easy. Just pop it in a stamped envelope, write Big knit, innocent, 2 Ballsbridge Park, Dublin 4 on it in big letters, and stick it in a post box. Your hat will find its way back to us and live another life next Big Knit. We’ll keep it safe until the next Big Knit.

What’s the money used for?

The money raised helps fund lunches, classes, befriending services, and other support services offered by local Age Action centres. You can read more about the brilliant stuff they do at ageaction.ie

What if I’m not very good at knitting or crocheting?

As long as your hat fits nicely atop our smoothies, we don’t mind if it’s got bells, whistles and a sound system, or if it’s a vaguely cap shaped scrap. Every hat makes a massive difference to older people.   

What size should the hats be?

The best way to test your hat fits is to nip to the shops and get yourself a smoothie (we would say that, wouldn’t we?) If you can’t do that, when laid out flat, your hat dimensions should measure about 5-7cm along the bottom and at least 3cm high.

What do I do with them when I’ve finished, or start disappearing under a woolly mountain?

Just pop your masterpieces in a stamped envelope, write Big knit, innocent, 2 Ballsbridge Park, Dublin 4 on it in big letters, and stick it in a post box.

Our last Big Knit raised over €30,000 which helps to fund...

24,000 DIY jobs for 19,800 older people

in 34 locations around the country


2,400 queries to the Age Action Helpline

on issues including fuel, poverty, benefits, and entitlements.