what’s with the little hats?

The colder months can be tough for a lot of people – as many as 25,000 older people's lives are at risk because of the cold. And we wanted to help.

Back in 2008 we had an idea. We asked some older people, and some younger people, to knit little woolly hats. We put those hats on our smoothies, and for each one sold we made a donation of 30c to Age Action.

The idea snowballed and so far the people of Ireland have knitted an astonishing 490,000 hats. Together we've raised over €150,000, and raised awareness of the great work done by charities like Age Action.

Our last Big Knit raised over €30,000 which helps to fund...

24,000 DIY jobs for 19,800 older people

in 34 locations around the country


2,400 queries to the Age Action Helpline

on issues including fuel, poverty, benefits, and entitlements.